About

Never Bored

Never Bored

Ignore the rules

The
New Luxury

From the office - to the gym - to the road trip - we make clothes that reflect today's on the go looks... along with a splash of positivity and humor.

Get into trouble

Origin

Sub_Urban Riot was born in 2006 in Venice, California.

Two college friends realized that the cubicle life wasn’t for them so they quit their corporate day jobs. Following the rules that someone else made up no longer made sense.

Instead of settling for a good life, they decided to go against the grain to pursue a great one. So, at the beginning of one of the largest financial crises ever, they risked everything to start a company. A company that would allow them to ignore the rules, have fun and not take themselves too seriously.

That spirit lives on today, as Sub_Urban Riot has grown into a global brand with a unique combination of positivity and humor; and a commitment to always re-imagine the good life.

The First Logo

First Flagship Concept Store

Positivity + Humor

We Believe In...

Creating essential assortments of tees and sweats. Wrapping those collections in fun statements, new collabs, and chic basics. Offering contemporary looks that scream confidence, but not arrogance. Using humor as a way to keep it positive, and having a lot of fun along the way.

Start your own riot

Environment
& Transparency

We didn’t start Sub_Urban Riot to sell $85 dollar t-shirts. Making expensive shirts just because we could get away with it never made sense.

We also didn’t start Sub_Urban Riot to sell $9 dollar t-shirts. $9 t-shirts come at a major cost to others. We prefer to do things the right way so we can sleep in peace at night.

At the core of all we do is positivity, inclusiveness and integrity. That’s why we believe in responsible labor and sourcing practices. Everyday we do all we can to minimize the environmental and human cost of doing business.

Simply put, we started Suburban Riot inspire others to start their own.